Wired for Change: My Journey to Founding Fibra
When I think about what sparked Fibra, it wasn’t a single “aha” moment—it was a series of conversations, observations, and frustrations that slowly built up over the years.
As a biomedical engineer working in medical device R&D, I was surrounded by innovation. I worked on systems for monitoring cardiac signals, designing surgical robotics, and tracking muscle performance.
Everywhere I looked, there were smart devices helping people manage their health—smartwatches, heart monitors, sleep trackers.
But when it came to women’s reproductive health? Silence. No wearables. No automation. No personalization. Just guesswork, manual tracking apps, and vague advice.
That disconnect stayed with me.
I kept asking: Why do we have wearables for everything else—heart, lungs, brain—but not for something as fundamental as the menstrual cycle?
That question followed me out of the lab, into my graduate studies at the University of Toronto, and eventually into the real world where I saw friends and loved ones struggle with irregular cycles, unexplained fertility issues, and a general lack of clarity about their reproductive health.
That’s when the mission got personal.
The Birth of an Idea
Fibra was founded to close that gap.
Our vision is simple: to give women non-invasive, accurate, and automated insights into their reproductive health—without the stress, guesswork, or stigma.
We’re doing that through smart underwear: patent-pending wearables embedded with textile-based sensors that measure five key parameters like skin temperature and vaginal pH with high accuracy.
It’s discreet. It’s comfortable. It integrates into a woman’s daily routine without her needing to do anything differently.
And most importantly, it puts accurate, personalized data directly into her hands.
Our first focus is menstrual cycle monitoring—something that millions of women try to track using manual apps, despite how unreliable that can be for irregular cycles.
But the long-term goal is much bigger: early detection and monitoring for conditions like bacterial vaginosis, STIs, and even cervical cancer.
We're building not just a product, but a platform for personalized reproductive health.
Challenges Along the Way
Of course, this journey hasn’t been without its challenges.
One of the hardest parts has been the lack of baseline data.
Most of the medical wearables you see today are built on decades of clinical and research data. But in women’s health, especially non-invasive reproductive monitoring, the data is scarce and fragmented.
That meant we had to generate our own datasets, validate our sensors from the ground up, and develop machine learning models with limited precedent.
It was slow, expensive, and complex—but essential to building a product that actually works.
Another unexpected hurdle was educating investors.
Many were intrigued but unfamiliar with the specific needs and pain points of women’s health.
It required a lot of advocacy, storytelling, and translating medical realities into market opportunities.
But through those conversations, we’ve built a community of backers who truly believe in the mission.
Where We Are Today
Today, Fibra has been recognized for its innovation through multiple prestigious awards.
We’ve closed a $1.1M pre-seed round with backing from VCs across Canada and the U.S.
We’ve received over half a million in grant funding, have four active R&D partnerships, and a waitlist of over 4,000 women growing at 5% month-over-month—purely organically.
We currently have seven patent applications safeguarding our unique sensor technology.
A Vision for the Future
But this is just the beginning.
The future of Fibra is rooted in empowerment.
We envision a world where women don’t have to guess when they’re ovulating, or wait months for a diagnosis.
Where data is used not just to track—but to predict, prevent, and personalize care.
Where wearable technology is finally built for the people who need it most.
And that future isn’t five years away. It’s happening now.
I started Fibra because I believed that women deserve better tools, better data, and better outcomes.
And every challenge we’ve overcome has only made that belief stronger.
We’re building more than just a product—we’re building a movement in women’s health tech.
And I couldn’t be more excited to lead it.
Want to be part of our journey?
We’re currently recruiting participants for our pilot study.
Try Fibra early, contribute to better reproductive health research, and help shape the future of femtech.